For the 2024 Super Bowl, Ray-Ban Meta wanted to ensure they were reaching every consumer possible, and they wouldn’t stop at a multispot ad. Instead, we developed and produced extensions utilizing traditional print ads with A-list stars and a real-time influencer campaign. During game week, we flew 8 creators to New Orleans to produce high-quality Instagram reels/stories and capped it all off with a gameday watch party where we continued to capture stories for each influencer’s fanbase.